Because I prefer King over Proust, Puzo over Tolstoy, Moorcock over Tolkien over Lewis, and Burroughs (Edgar) over Burroughs (William).
Because I prefer Batman over Salman.
Because story makes characters and writing move.
Don't get me wrong: I love good books, good novels. But without a good story, to me, it's just not very good at all.
I am most definitely not a NovelSnob. Now, I have kicked a Star Trek novel across the room because it was such a shitty book. But reading lit-tra-toor, whose worst crime is probably boredom, and recognizing bad, awful, repellent, stinking to the moon, shitty writing, no matter whether it's a classic or it was written in a week, are two completely different things.
I ain't no NovelSnob. And neither is the author of this really good blog, who has something to say about lit-tra-toor.
The important thing?
Read. Just read. Whatever you like.
Fight Evil. Read.